Explore the Brand Bible
Logo guidelines

→ Space and size

Springpod logo

The Springpod logo is the focal point of our brand. It is very important to use the logo properly so that the brand is represented correctly as shown in these guidelines.

The rocket

In some cases (such as social media), it is better to use the 'rocket' on its own. This helps to reinforce the Springpod brand. In these cases, the guidelines below should be followed.

→ Minimum sizes

Logo clearances

Please give the logo space to breathe, it helps maximise brand exposure. The minimum distance of clearance should be the height of the S of Springpod. This gives the logo prominence and ensures that it will not be obscured by other surrounding elements. The rocket on its own will use the same clearances as the logo.

Minimum sizes

Never reproduce the logo or the rocket at a size smaller than these recommendations, as it will result in the loss of their impact and readability.

Never reproduce the logo or the rocket at a size smaller than these recommendations, as it will result in the loss of their impact and readability.

The Springpod logo should never be smaller than 150px in digital or 40mm in print.

The rocket should never be smaller than 33px in digital or 12mm in print.

Logo use

It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. DO NOT alter the logo in any way. DO NOT rotate, warp, or disproportionately scale the logo. Its orientation, color and composition should remain as shown below—there are no exceptions.

Yes.
Springpod primary logo.
Yes.
Springpod logo on a coloured background.
Yes.
Springpod logo in Space Cadet on white.
Yes.
Springpod logo in monotone white on black.
No.
White logo with teal rocket is no longer allowed.
No.
Using a different primary colour for the rocket.
No.
Using another colour from the palette as a single colour logo.
No.
Primary logo on a clashing colour background. Use all white in this case.
Rocket use

The rules for the logo are very similar for the rocket icon. Our brand should be consistent wherever it is used.

Yes.
Springpod primary rocket.
Yes.
Springpod rocket on a coloured background.
Yes.
Springpod rocket in Space Cadet on white.
Yes.
Springpod rocket in monotone white on black.
No.
White rocket with coloured rocket is no longer allowed.
No.
Using a different primary colour for the rocket.
No.
Using another colour from the palette as a single colour rocket.
No.
Primary rocket on a clashing colour background. Use all white.